You
want your wedding to be like the masterpieces of Van Gogh,
Monet and Picasso: unique, thought-provoking, breath-taking.
So for the past few weeks, you’ve been picking your
brain for ideas to make your dream wedding come true. But
so far, instead of the artwork you’ve imagined, you’ve
only come up with a few worthless doodles.
You need an event stylist.
What exactly is an event stylist?
An event stylist is the person in charge of creating the whole
ambience of an event. They are in charge of setting the mood,
executing the concept and ensuring that the goals you created
for your big day are met.
According to Henry Pascual, one of the country’s
premier wedding stylists, the main goal of an event
stylist is to "mimic or create an atmosphere based
on the client's theme or concept. It includes decors,
lighting effect, color, proportion of venue to concept,
special effects, music to set the mood, etc." To
put it simply, an event stylist is in charge of bringing
the jumbled-up ideas you have for your wedding to life.
Styling
by Henry Pascual
If for example, you wanted
to recreate the marriage of Cleopatra to Anthony for your
own special day (it’s your wedding, who’s to
stop you, right?), then it’s the event stylist’s
job to ensure that that’s exactly what you get. From
how your Egyptian concept can be executed to the design
of the miniature pyramids to be used as center pieces for
the tables, the event stylist is responsible for all of
these.
Neither a Wedding Coordinator
nor a Party Planner
Styling by Henry Pascual
Lest you misunderstood, an event stylist is not the
same as a wedding coordinator or a party planner. As
Mr. Pascual explains, "a wedding planner gathers
suppliers and coordinates their services to please the
client" while an event stylist "is concerned
about the overall ambience of the venue, its theme and
fitting the services of other supplies that match the
theme, as well as the taste/ preference of the client."
And
while you might think “event styling” is just
a more glamorous and elegant term for “party planning”,
it is not. A party planner’s main concern is to give
you the biggest and most memorable bash. An event stylist,
while ensuring that your celebration will be the best it can
be, also offers a more personal end-product. Mr. Pascual for
example, bases the concepts he creates for his clients’
weddings on the information he gathers about their beliefs,
lifestyle and personalities when he interviews them personally.
The services of an event stylist do not come inexpensive.
Mr. Pascual is the first to admit that most of his clients
belong to the more affluent economic class of society
(his roster of clients include Unilab, Shangri-la Plaza
Mall and ABS-CBN top honcho Gabby Lopez.) Still, hiring
an event stylist does bring a lot of benefits for you
and your wedding.
First, event stylists
are professionals with extensive creative and technical
backgrounds.
And aside from knowing what supplies are available in
the market, professional event stylists also have an
extensive network of sources that can provide them with
the elements that are critical to completing the look
you want for your wedding.
Hiring
an event stylist also means that the things you have
to prepare and take care of are lessened considerably.
You don’t have to worry about how to make your
dream concept work, what decorations should be used
or what music to play (and less worries and stress equals
a more glowing and beautiful bride on the wedding day.)
Why should you hire an event stylist? Because the experience,
skill and knowledge of a professional wedding stylist
guarantee the couple that their wedding will not be
a mere ceremony but, in Mr. Pascual’s words, a
“priceless art form.”
