Wedding News


Love is in the SEA Air!
13 February 2012

According to regional digital media planner, Effective Measure, Southeast Asia is teeming with love couples! 

Their recent Internet demographics study showed "73.1 million Internet users, representing 49.2% of the SEA online population, are either married or in a live-in relationship in the month ending January 2012." While Malaysia has the largest market share of married or lived-in relationships at 53%, Philippines has the lowest share of divorced or separated couples at 1%. 

For those with no Valentine date yet, you might want to set your sights on Vietnam as they have the highest percentage of available men and women at 67.4%. But in case you're a Filipino and want to love your own, worry not, Philippines rank 2nd at 59.4%. 

See below the summary of Effective Measure's study:

Market Share of Couples per Country 
Month Ending January 2012
Source: Effective Measure
SEA Countries  Couples - Married or De Facto  Single  Other - Divorced or Separated 
Indonesia 52.4% 45.8% 1.7%
Malaysia 53.0% 44.7% 2.2%
Philippines 39.5% 59.4% 1.0%
Thailand 50.0% 45.6% 4.2%
Vietnam 30.7% 67.4% 1.8%

Happy Valentine's Day everyone! 

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Kasal.com thanks the following sources for this article:

Effective Measure. "Loved Up: South East Asia's Digital Landscape Awash With Couples." Released February 13, 2012.