Wedding Supplier

Vignette Photography: Transcending and Adapting the New Face of Photography

By Jonathan Dionisio | July - August 2009

Experience. This is one of the best marketing tools of any photographer. And what better way to prove experience than by the number of years a photographer has stayed in the profession. With age comes wisdom and with wisdom comes better work.

But this also poses a challenge to those who have remained in the industry. This means numerous upgrades and adaptation. In the field of photography, gone are the days when photographers would load and unload several rolls of film on their cameras during weddings. Now, all they need is a 10 gigabyte memory card slipped in their digital single-lens reflex (SLR) cameras. Photo editing and enhancement is possible through the help of computer and photo enhancement software. Only a few have survived the transition. Danny Ignacio and the rest of Vignette Photography were able to surmount the evolution in photography and lived to tell about it.

Old timer, new comer
It has been 20 years since Mr. Ignacio left the engineering world and joined the world of wedding photography. According to him, he does not regret trading his tools in Civil Engineering and Sanitary Engineering for camera and film. Photography is something he had always enjoyed doing. But all was not fun for Sir Danny.

When the digital era came, his experience and knowledge in film photography was challenged by digital photography. To keep up, he trained himself through books and attended seminars on editing and other computer-related aspects. He invested in new equipments, studied them, and learned the capabilities of his new weapons. But it does not mean everything he knew about film photography had to be thrown away. The medium may have changed but the principles stayed the same. Through this, he was able to transcend perfectly.

Lesson begins
Sir Danny didn’t just go with the flow, he created a flow. He is one of the few Filipinos who have expertise in digital infrared photography.

Infrared photography is an old technique in film photography that uses infrared light and filters to produce snowy-like photos. Before, it was very expensive and hard to do. With the dawn of the digital age, digital infrared photography became easier and cost-effective to produce. When he discovered this in one of the seminars he attended overseas, Mr. Ignacio introduced this technology to the Wedding and Portrait Photographers of the Philippines (WPPP), where he is one of the founding members.

Personal Assignments
Improvement doesn’t only rely on equipment and training. Mr. Ignacio believes that ‘you are only as good as your last performance’. He always reminds himself to step up his game and become better everyday.

By doing so, he opens himself to improvement and finding more ways to express his creativity and unique skill in photography. More than competing with the numerous photographers in the market, he is in competition with himself. With this, he firmly believes that good is not enough and that the best is always the goal for any project. Whether it is a small or high-profile engagement, he reminds himself and his staff to make sure that they deliver and give their ‘A game’ for every client. This mindset was rewarded recently when Mr. Ignacio was awarded as the “2008 Photographer of the Year” by the WPPP and WPPP 2008 Photo of the Year. The prestigious Photo of the Year award were adjudged by international photographers Mike Larson (USA), Louis Pang (Malaysia) , and Charlie Lim (Singapore).

More tricks to learn
Despite all of his achievements, Sir Danny plans to attend more seminars and participate in competitions. He will continue unraveling and learning the latest techniques and technology in photography, share it with his colleagues, and offer them to couples. Sir Danny shall continue to capture couples’ priceless moments using his gained knowledge and turn them into stunning artworks showcasing his distinctive style, with each of his work becoming better than before.

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Vignette Photography