For any event, especially weddings, visual aesthetics receives a significant focus as it silently tells the audience on what is the event is all about. Each event conveys a unique message and feeling ...
For any event, especially weddings, visual aesthetics receives a significant focus as it silently tells the audience on what is the event is all about. Each event conveys a unique message and feeling which should be evident throughout the event. As such, its visual representation must be present in all corners of the venue. It involves whole lot of planning, conceptualizing, and research to make all the artistic elements visualized by the clientele come to life. This is the main goal of a flower and event stylist. These tasks are all in a days work for premier flower and event stylist Henry Pascual.
With his degree in Fine Arts major in Advertising, his background as visual artist consultant for clothing company Cinderella, and his years of experience in event styling for corporate events and wedding, he has developed a more complex eye for beauty which he shares with all his clients and their guests. Henry is known in the wedding industry as someone who goes against the flow, For one, he believes that event stlying does not follow any trend. According to Henry, the concept and design depends on the preference of the clientele, thus, it is not bounded by what is 'in' for the season. If the client wants a winter design for his event in summertime, it's their prerogative. Event styling is commonly associated with flower arrangement. The use of flower as decorations, especially for weddings, is a regular sight. But Henry sees flowers like furniture which should perfectly blend with the rest of the materials for the design. For example, it is inappropriate to use imported flowers like daisies and tulips for a Filipiniana themed wedding. This is because each flower is associated with a certain event, country, or season.
His knowledge and experience on this contributes to total aesthetics of his design. He also considers color in choosing which flower is appropriate and ideal for the event and venue. Aside from flower arrangement, event styling also involves artistic use of furniture such as tables and chairs, together with decorative items, to cohesively present the theme of the event. In his years of experience, Henry has accumulated several props and decorative items which he keeps in three warehouses. These include cloth for swaging, crystal and glass vases of different shapes and sizes, oversized trumpet-like centrepieces, life-size mermaids, and candelabras made from authentic swords. To preserve authenticity and uniqueness in each of his works, he rarely repeats the use of these acquired materials. He shares that the sword candelabras were exclusively made for the birthday celebration of Eugenio “Gabby” Lopez III, current Chairman and Chief Executive Officer of ABS-CBN, and will never be used again.
A factor that affects event styling is the availability of materials. Logistics plays a key role in putting up the design he and his client were able to come up with. Oftentimes, he needs to travel to far flung places, even abroad, to outsource the material he needs for his design. He reveals that when he created the mermaid display for an event, he had to travel to Paete, Laguna to have a sculptor create a sculpture of the mermaid. He then used the sculpture as mould for a lighter material for easier transportation, strengthens its interior, and finally, painted it. With his innate skills and eye for beauty, Henry treats each of his events as a canvas ready for whatever idea his client has and will turn their imagination into reality.